La Salle College Preparatory Admissions Microsite

1. Discovery and Research: We began by conducting in-depth research to understand La Salle’s brand, values, and target audience. This involved analyzing competitor websites, conducting stakeholder interviews, and gathering insights to inform our design and content strategy.
2. User-Centric Design: Our design team crafted a modern, visually appealing design that resonates with the school’s target audience. We focused on creating an intuitive user experience, with clear navigation and compelling visuals to engage users and encourage exploration.
3. Content Strategy: We collaborated closely with the admissions team to develop a content strategy that highlights La Salle’s unique selling points, academic programs, extracurricular activities, and campus life. This involved creating compelling copy, selecting high-quality images, and developing video content to showcase the school’s facilities and community.
4. Development and Implementation: Our development team brought the design to life, ensuring the microsite was responsive, fast-loading, and optimized for search engines. We also integrated a content management system (CMS) to allow the admissions team to easily update and manage the microsite content.
5. Launch and Optimization: After rigorous testing and QA, we launched the microsite https://discoverlasalle.com. We worked closely with the admissions team to monitor performance, gather user feedback, and make iterative improvements to enhance the website’s effectiveness in attracting and engaging prospective students and families.

The microsite received overwhelmingly positive feedback from students, parents, and faculty. Since its launch, the microsite has seen a significant increase in traffic, with a notable uptick in inquiries and applications. The intuitive design and engaging content have effectively showcased La Salle’s unique offerings and contributed to a boost in enrollment numbers.